COLOR

Color, brilliance and Italian passion in salons all over the world!

A PERMANENT COLOUR THAT WILL LIFT YOUR SPIRITS WITH 79 SHADES, THERE IS A SOLUTION FOR EVERYONE, A RICH AND PERFORMING FORMULA!

DISCOVER the products

COLOR PERMANENT

FORMULATED TO GUARANTEE IMPECCABLE COVERAGE, LONG-LASTING AND LUMINOUS COLOR

PROTECTIVE OIL

AN EXCEPTIONAL OIL TO PROTECT HAIR DURING COLOUR TREATMENT AND DECOLOURING

Peroxide

CREAMY TEXTURE, EASY AND PRECISE APPLICATION

TONE-ON-TONE CREATOR

ACTS BY TARGETING THE ALKALINITY OF YELLOW COLOR REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE TONE-ON-TONE COLOR

COLOR SPEED UP

HALVE THE LIGHTENING AND PROCESSING TIMES OF THE COLOR, WITHOUT ALTERING THE END RESULT.

OUR COLOR FORMULA: you just need to try it!

AN EXCLUSIVE FORMULATION WITH ALOETRIX (ALOE VERA, WHEAT PROTEIN AND UV FILTER) AND CRYSTALLIZED MICRO PIGMENTS ENRICHED WITH PRECIOUS ARGAN OIL.
THANKS TO THE LOW ALKALINE CONTENT, IT LIGHTENS AND COLORS WITH EXTRAORDINARY GENTLENESS, ENSURING MAXIMUM CARE FOR THE HAIR.

OUR PERFORMANCE:
you just need to see it!

IMPECCABLE COVERAGE*

100%

* Application tests on models.

EXTRAORDINARY LONG LASTING

COLOR APPEARS RECENTLY APPLIED, EVEN AFTER 1 MONTH!*

* After 12 shampoos, Yellow color keeps up to 80% of color intensity, more than the main competitor. Instrumental test on our red shade 5.66.

UNBEATABLE SHINE*

+106%

* Hair treated with Yellow color gains up to +106% more shine than the main competitor. Instrumental test on red shade 5.66.

AMPLIFIED COSMETIC EFFECT OF THE HAIR

+64% COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH COLOR TREATMENT*

* Improved combability measured on damaged hair, after 3 treatments with Yellow 5.66.

WATCH THE VIDEO

OUR SUPPORT,
always by your side!

DOWNLOAD THE TECHNICAL POSTER

WATCH the videoclips