The brand
Positive, smart and authentic.
We are Yellow Professional.
We support hair care professionals and hair lovers with quality products capable of meeting every need.
Your hair is your crown – show it proudly!
Wear our Yellow lens
Authenticity
Positivity
Inclusivity
Italian heart
Smart quality
We are Yellow Professional
Every day,
your true colors
Your hair is not untameable – it’s full of life.
Your hair is not fragile – it’s precious.
Your hair is not dry – it has been kissed too wildly by the sun.
With the knowledge that the Yellow Professional range is here to meet your every need, we want you to know that every you is the best you.
And even a bad hair day is just a new chance to be surprised.
The more you know, the more you grow
Education is the key to self-improvement. For this reason, we believe in providing our professionals with specialized and updated online materials that can unlock their true potential.
The Group
Yellow Professional is part of the ALFAPARF MILANO Group, an Italian multinational in the cosmetics industry founded by Roberto Franchina. Active in the care of hair, face and body with technological products and equipment, the Group integrates Research and Development, Production, Distribution and Training.