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EVERY MOOD.
EVERY DAY.
WE AMPLIFY.

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YEPRO GROUPAGE PRODOTTI Square

about us

Yellow Professional empowers people of all identities, styles, and hair types to amplify their roots with boundless expression. Our collection stands as a global homage to the diversity that makes all of our strands and stories worth celebrating.

 

Through expert and proven hair care solutions, we offer stylists and at- home enthusiasts alike a rise of radical confidence — to push boundaries and shape possibility.

 

We’re not about “perfection.” We’re not about “success.”

 

Our world is a joy-filled celebration of the journey.

 

WELCOME.

salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated.

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a collection for every expression

Leveraging over 40 years of experience in professional salon solutions, Yellow Professional offers a diverse collection of hair care products formulated with global-minded flexibility, to amp up color, shape, care, and styling.

 

With high-performance formulas tailored to specific hair needs, we champion individuality for both professional stylists and recreational enthusiasts.

Our salon-grade standards amplify who you are, how you feel, and all your hair can be.

salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated. salon solutions. ready to be recreated.

why yellow?

OUR LEGACY

Yellow Professional is founded by the experts at Alfaparf Milano, renowned for over 40 years of dynamic enthusiasm for the art of hair.

OUR REACH

Equipped with 3 international research laboratories Yellow Professional has been International since its inception. Every formula delivers the impeccability and style of Italian reputation to the world— over 100 countries and counting.

OUR ACCESS

Our products are formulated in close collaboration with professional stylists to achieve their best work—while remaining accessible to recreational enthusiasts.

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our mission in a mantra

Our mission is to create a world where ...
the artistry of hair is amplified by all;
Quality and creativity
are mixed in the same bottle;
Imperfections are elevated;
Everyone can become their own stylist;
and Joy in the journey of self-expression
is celebrated — daily.

salon solutions, ready to be recreated. salon solutions, ready to be recreated. salon solutions, ready to be recreated. salon solutions, ready to be recreated. salon solutions, ready to be recreated. salon solutions, ready to be recreated. salon solutions, ready to be recreated.

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alfaparf milano

the group

Yellow Professional is a brand of ALFAPARF MILANO Group, an Italian multinational in the cosmetics industry founded by Roberto Franchina. Active in hair, face, and body care with products and technological equipment, the Group integrates Research and Development, Production, Distribution, and Training.

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