A new toning experience
- tone bleached hair and neutralize unwanted tones
- create original new tones
- maintain the color between highlight services
Processing time: 10 minutes. The processing time can be increased to 20 minutes for more intense results.
Once completed, rinse properly with shampoo.
For blondes: CREAMY SAND (31), SWEET VIOLET (2), PEARL DREAM (21), METALLIC ASH (1).
For brunettes: DUSTY GREY (17), DEEP MATTE (7).
Our (not so) secret formula
Here’s why you’ll (probably) love it
There are at least 3 reasons why our Pure Toners will make your looks stand out:
- The patented gel texture adds sensory pleasure to color services, makes it quick and easy to mix it with the oxidant and provides better adherence to the hair during application and processing.
- The presence of MIPA, an alkaliser that is more respectful of the hair fiber, compared to those commonly used in hair color.
- The extraordinary gentleness of the formula is also ensured by being free of ammonia, MEA, alcohol, resorcinol and silicones.
** Instrumental test on bleached hair, compared to the main competitor
*** Instrumental test on bleached curly hair, compared to the same hair analysed prior to treatment with pure toners
+ 51% Brightness**Up to 4 days, even in conditions of extreme humidity (80%)*
+ 54% Combability*Hair evidently more hydrated
Plus More hydration* and Flawless curls***More moisturization after every application and perfect, damage-free curls.
Give your customers the full Yellow Professional experience with our step-by-step brochure dedicated to the Color line. Discover all the shades and the products that will let your clients' hair shine brighter than ever.
The more you know, the more you grow
Wondering how to use the product in your salon? Or just looking for some tips to unleash the benefits of Pure Toners? Discover an archive of dedicated materials in the Education section.